The project's goal is to help cultural organizations future-proof themselves by envisioning and planning for new platforms, models, content, and customer needs. Industries including digital media, technology and others that interact with the cultural industries can plan to attract top talent. Educational institutions can create strategies to prepare leading, innovative, and collaborative graduates.

For more details or to get involved, check out http://2020mediafutures.ca, one of Citadel Rock's latest Tiki-powered collaborative wiki sites.